In 1940, because of the difficulty of importing the ingredients for Coca-Cola in wartime Germany, Coca-Cola’s chief chemist in Germany, Dr. Schetelig, invented Fanta, an ersatz concoction made mainly from whey and apple-pulp.
Now, the Coca-Cola Company is bringing back the original-formula Fanta of 1940 (or rather, something “inspired by” it), presenting it in a way that invokes nostalgia for that period. With Fanta Classic, they announce that they are bringing back the feeling of those good old times!
Of course, there was a storm of protest against the advertisement, and Coca-Cola apologized and stopped airing it. But such a publicity-campaign would have been unthinkable if the period of Hitler’s rule in Germany did not in fact hold many positive memories for many German people.
